A businessman or an employee is drawing an analytics optimisation chart on the glass screen in a modern panoramic office in New York.

Competitive Analysis

Fordist Group cares about your brand and aims to build a successful and sustainable long-term relationship with every partner. In order to achieve this, it is crucial to continuously understand the brand’s positioning and consumer needs in each market that Fordist Group is supplying to, especially when the brand enters a market the very first time.

The following analyses are among our services:

  • Competitive product strength & market pricing analysis (e.g. cross border overview in Europe)
  • Market entry analysis: potential brand and product positioning vs. key competitors
  • Product development: advice on gaps between your product portfolio and new market’s needs
  • Ongoing analysis: Automated online price tracking of your and competitors’ products
  • Market share analysis by subcategory and price segments, with recommendations for action

If required, our Tactical Sales & Marketing team can leverage the findings of these analyses to develop tangible actions to grow your brand visibility as well as your market shares. For example, cost effective and carefully selected bundling activities in targeted product segments can compensate with value for money Marketing your competitors’ potential superiority in product features or brand power.